Meta Ads Management for B2B and D2C Brands
Meta ads reach people on Facebook and Instagram before they search, which makes them useful for brands that sell to consumers and for B2B companies that need to build demand, capture leads and re-engage visitors. Ink & Scale plans, runs and reports Meta campaigns tied to qualified leads and sales.
A no-cost, 30-minute conversation with the founder. No sales pitch.
Who it is for
Cosmetics and personal care brands selling direct or through marketplaces and retail, and B2B businesses that want to extend reach beyond search and LinkedIn.
What Meta ads management covers
- Lead generation campaigns. Facebook and Instagram lead forms and landing pages for B2B and D2C.
- E-commerce and D2C sales campaigns. Catalog, conversion and retargeting campaigns for brands.
- Retargeting and audience building. Website visitors, lookalike audiences and customer lists.
- Creative testing and reporting. Ad variations, structured tests and performance reporting.
When Meta makes sense
Meta works best when your buyers are consumers, retailers or small business owners, or when you want to re-engage visitors from search and LinkedIn. For senior technical buyers, LinkedIn and search usually lead (see LinkedIn Marketing & Ads and Google Ads Management).
Creative and compliance
Ads need strong creative (see Creatives & Production). We follow the platform's advertising policies and the claims you approve; for cosmetics and personal care we do not write or advise on product claims, and rules vary by country.
Frequently asked questions
Sometimes: for awareness, retargeting and lead forms. For senior technical buyers, LinkedIn and search usually come first.
Yes, using the claims you provide and approve.
Qualified leads and sales, with creative tests reported.
No; it is paid directly to Meta and is separate from our management fee. See How we price.
Talk to us about Meta ads
A no-cost, 30-minute conversation with the founder. No sales pitch.