Case study · Ongoing engagement
Vedicia Wellness Case Study: Launching Direct-to-Consumer and Practitioner Channels
Vedicia Wellness, an early-stage wellness brand in India, had a strong product but no channel strategy or launch plan. Ink & Scale is building its launch: positioning and sequencing for direct-to-consumer and practitioner channels, a conversion-ready storefront, and an acquisition plan tied to unit economics.
Status: ongoing Ink & Scale engagement. Results will be published on this page once they are measured and approved by the client.
A no-cost, 30-minute conversation with the founder. No sales pitch.
The situation
The brand had a differentiated product story but no clear channel strategy, no launch calendar and no repeatable way to acquire customers.
What we are doing
We sequence the launch so each channel is ready before money is spent on it.
- Positioning and launch sequencing for direct-to-consumer and practitioner channels.
- A conversion-ready storefront with lifecycle retention set up from day one.
- A paid and organic acquisition plan tied to unit economics.
How we will measure it
- Launch-month revenue against the agreed plan.
- Customer acquisition cost in the first channel, used as the benchmark for the next.
We publish numbers only after they are measured against an agreed baseline and approved by the client.
What the client says
“It's been great working alongside someone who genuinely understands the complexities of our business and knows how to scale growth strategically. Sagar brought sharp, creative thinking to our product launch and market expansion plans, and set our operations up for the coming months. He fits right into production and management discussions and operates like a true extension of our team.”
Plan a launch that pays back
A no-cost, 30-minute conversation with the founder. No sales pitch.