Case study · Ongoing engagement
Medeal Medical Supplies Case Study: Building B2B Demand Beyond a Few Contracts
Medeal Medical Supplies, a B2B medical-supplies distributor in India, depended on a small set of hospital contracts. Ink & Scale is building its commercial engine: a commercial audit, a B2B digital presence with targeted outreach, and a route-to-market plan that reduces dependence on a single channel.
Status: ongoing Ink & Scale engagement. Results will be published on this page once they are measured and approved by the client.
A no-cost, 30-minute conversation with the founder. No sales pitch.
The situation
Revenue was concentrated in a small set of hospital contracts. The company had a limited digital presence and no repeatable way to generate B2B leads beyond its existing relationships, so growth depended on a few buyers.
What we are doing
We started with a diagnosis, then built the channels and the plan to act on it.
- Commercial audit: a review of pricing, follow-up and account expansion to find where revenue was being lost.
- B2B digital presence and targeted outreach to qualified clinics and distributors.
- Route-to-market plan to reduce dependence on a single channel.
How we will measure it
- New qualified distributor and clinic leads.
- The share of enquiries that come from digital channels.
We publish numbers only after they are measured against an agreed baseline and approved by the client.
What the client says
“Sagar is incredibly creative but highly practical. He took charge of our market entry and product launch strategies and mapped a clear, actionable roadmap for the next six months. He doesn't consult from the sidelines — he drives commercial growth because he understands the manufacturing business. It feels like he's a core member of our team, not an outside consultant.”
Build a pipeline beyond your current accounts
A no-cost, 30-minute conversation with the founder. No sales pitch.