Case study
Iraya Life Case Study: Opening Direct-to-Consumer and Retail Demand
Between January 2023 and February 2024, our founder built Iraya Life a full commercial plan, raised brand awareness through Elle Sustainability and opened direct-to-consumer and e-commerce channels, which produced 18% growth in inbound leads and a 12% increase in demand for initial orders.
Delivered by: our founder, Sagar Naik, as a founder-led engagement before Ink & Scale was founded (2025). It shows the method we now use at Ink & Scale. Engagement period: January 2023 to February 2024.
A no-cost, 30-minute conversation with the founder. No sales pitch.
The situation
Iraya Life, a sustainable wellness brand, had a new product range, no end-to-end commercial plan and no repeatable route to qualified retail and direct-to-consumer demand.
What we did
- A full commercial plan covering positioning, pricing and route to market.
- Managed participation in Elle Sustainability to lift brand awareness.
- A new website and an Amazon storefront to open direct-to-consumer and e-commerce channels.
Results (verified)
- 18% growth in inbound leads.
- 12% increase in demand for initial orders.
What the client says
“Sagar doesn't just look at a business — he takes the time to truly understand the underlying operations and then optimises them. We lacked a clear strategy to bring our products to market. He built us a solid, end-to-end commercial plan, strategically managed our participation in flagship events like Elle Sustainability, and reworked our digital sales channels. The impact on business growth has been significant.”
Talk about your results
A no-cost, 30-minute conversation with the founder. No sales pitch.